Welcome to the Association of Financial Advisers 

The AFA has been the authentic voice of advice professionals since its beginning in 1946. Today, the AFA is a vibrant, innovative association whose members remain driven by a shared belief in the value of great advice for more Australians. Learn more

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New thinking for a new profession

Governed by Principles of Practice


Clients seek advisers who belong to a professional association and abide by a strict Code of Conduct. The AFA Code of Conduct is based on six guiding principles that govern our member's professional practice. 


AFA Awards for Excellence


We believe that recognising excellence is integral to building a strong profession. Each year the AFA, together with our partners, announce five prestigious awards for quality advice and an award for Life Company of the Year.

For more information about the

AFA Foundation click here 









Social Highlights
Michael Murphy Award 2017

Congratulations to Godfrey Phillips who was awarded the Michael Murphy Award at the AFA 2017 National Adviser Conference on the Gold Coast on 12 October.

The Award, named in honour of the late Michael Murphy, recognises an individual who has provided exceptional service to the AFA and the advice profession. It is the highest honour which can be bestowed on an AFA member.

Appreciation Awards - AFA 2018 National Adviser Conference

Congratulations to Jawad Ahmad, Amanda Cassar and Karen Walmsley who were recognised for their time and dedication to the AFA with an Appreciation Award. These awards were presented at the AFA 2018 National Adviser Conference on the Gold Coast in October 2018.

We'd like to thank Jawad, Amanda and Karen for their huge contributions to the AFA.