Welcome to the Association of Financial Advisers 

The AFA has been the authentic voice of advice professionals since its beginning in 1946. Today, the AFA is a vibrant, innovative association whose members remain driven by a shared belief in the value of great advice for more Australians. Learn more

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New thinking for a new profession

Governed by Principles of Practice


Clients seek advisers who belong to a professional association and abide by a strict Code of Conduct. The AFA Code of Conduct is based on six guiding principles that govern our member's professional practice. 


AFA Awards for Excellence


We believe that recognising excellence is integral to building a strong profession. Each year the AFA, together with our partners, announce five prestigious awards for quality advice and an award for Life Company of the Year.

For more information about the

AFA Foundation click here 









Social Highlights
Consumer Choice Awards 2016

The AFA and the Beddoes Institute hosted the inaugural Consumer Choice Awards, which recognises the best insurers as rated by advised policyholders and claimants.

The Awards evening was held on 15 November at the InterContinental Hotel in Sydney, and we had the pleasure of Nationals Senator for NSW, Senator John Williams as our special guest for the evening.

Congratulations to all of the deserving award winners and finalists.

Life Company of the Year Awards 2016

The AFA/Strategic Insight and Beddoes Life Company of the Year Awards recognise excellence in the provision of Life & Annuity products and services to financial advisers and their clients. This year’s event was held in The Hilton Hotel, Sydney on Thursday 9 March 2017 with special guest David Koch.

Congratulations to BT for taking the honours for Overall Platinum Award Winner 2016. The Beddoes Institute/Risk Info service team awards went to Zurich and BT. Over $8,000 was raised by AFA Foundation for Youth of the Streets charity.