About us – Association of Financial Advisers

About us

The AFA has been the authentic voice on the value of advice since its beginning. Established in 1946, the AFA is the longest-standing association representing financial advisers and their clients in Australia.

Today, the AFA is a vibrant and innovative association that remains driven by its member advice professionals and a shared belief in the need for great advice for more Australians.

Our Mission

We create an environment for financial advice professionals to Collaborate, Advocate, Innovate and Learn.

Our Vision

We empower financial advice professionals to transform the lives of Australians through quality financial advice.

"We are passionate about financial advice and the difference it makes in the lives of Australians”

The Association of Financial Advisers (AFA) is a membership organisation governed by a constitution and by-laws.
The AFA’s purpose is to support financial advisers to deliver great advice to more Australians.