About Us

 

The AFA has been the authentic voice on the value of advice since its beginning. Founded in 1946, the AFA is the oldest association representing financial advisers and their clients in Australia.

Today, the AFA is a vibrant and innovative association that remains driven by its member advisers and a shared belief in the need for great advice for more Australians.

We are passionate about financial advice and the difference it makes in the lives of Australians,” Brad Fox, AFA CEO

Spheres of Engagement

 

AFA Strategic Direction

VOICE

 

We will advocate for policy settings that enable sustainable and profitable advice practices to deliver great advice to more Australians

LEADERSHIP, INSIGHT AND PROFESSIONAL PATHWAYS

We will nurture an advice community that shares the culture of the AFA and supports advisers and their practices to reach their potential through professional, client-centric behaviour, advice and service

COMMUNITY ENGAGEMENT

We will proactively raise consumer awareness, understanding and perceptions of financial advice so that more Australians seek out our members to build, manage and protect their wealth

SERVICE EXCELLENCE

We will deliver a great service experience to our members, partners and stakeholders in all that we do