AFA Awards

Our 2021 Great Advice Award winners


Terry Johnson


Gayle McKew


Simon Capp


Adrienne Rush


Dawn Thomas

AFA Adviser of the Year

Since 2003, the AFA has recognised those advisers who sit at the very pinnacle of their profession. The 'Adviser of the Year' Award recognises qualities of leadership, innovation, customer focus and professional excellence that drive our industry forward. As a longstanding champion of Australian financial advisers, Zurich has proudly partnered with the award since its inception.

AFA Rising Star of the Year

The AFA Rising Star of the Year Award recognises new advisers (who have practiced for four years or less) who provide quality advice, demonstrate a commitment to education and contribute to the industry and their community. Established in 2005, ANZ Wealth is pleased to continue the support for this award and the important role the award plays in fostering emerging talent. The Award reflects the AFA’s belief that recognising excellence is integral to nurturing a strong profession.

AFA Female Excellence in Advice

Established in 2011 in conjunction with TAL, the award recognises women in financial advice who are making a significant contribution to their profession, their community and their clients. The Award promotes positive change in the financial advice sector, encouraging more women to enter the industry and take leadership roles. Importantly, it aims to give choice to Australians when it comes to choosing a financial adviser. We believe an industry with more female financial advisers and a better representation of women in senior roles can begin to address the challenges of Australian women when it comes to being adequately resourced for retirement, obtaining insurance and having access to quality advice.

AFA Excellence in Education

The AFA Excellence in Education Award recognises advisers who continually invest in themselves, their staff and their business, to raise professional standards through education and make a positive impact upon Australian’s perceptions of professional financial advisers. The award recognises and rewards advice professionals who undertake the challenge of acquiring knowledge, applying it to their business and sharing with their clients, their industry and their community.

AFA Awards program

AFA is committed to supporting our advisers and the advice community in maintaining focus on matters of immediate priority during this challenging and disruptive COVID-19 pandemic environment. We have therefore, in conjunction with our Award partners Zurich, OnePath and TAL, decided to defer the 2020 and 2021 AFA Awards program to 2022 when we are able to host these awards and celebrate the achievements of finalists and winners in person. AFA is committed to championing excellence in advice through the AFA Awards program and looks forward to announcing the 2022 AFA Awards program schedule in due time. For enquiries about these awards please get in touch at