AFA Awards Recognising Excellence


We believe that recognising excellence is integral to building a strong profession. Each year the AFA, together with our partners, announce five prestigious awards for quality advice and an award for Life Company of the Year.

The annual advice awards, announced at the AFA National Adviser Conference, demonstrates the AFA’s commitment to the growth of the profession by:

  • Embracing and recognising excellence in advice
  • Recognising the next generation of advisers
  • Increasing diversity and improving education standards

AFA Award winners and finalists lead the way to create a more trusted, robust and diverse profession that continues to raise the bar of the profession. 

AFA Adviser of the Year

Since 2003, the AFA has recognised those advisers who sit at the very pinnacle of their profession. The ‘Adviser of the Year’ Award recognises qualities of leadership, innovation, customer focus and professional excellence that drive our industry forward. As a longstanding champion of Australian financial advisers, Zurich has proudly partnered with the award since its inception.

Visit and nominate today! 

David Reed, AFA Adviser of the Year 2015

AFA Practice of the Year

Established by the AFA and Zurich in 2014, this award recognizes industry changes and the development of business models in which innovation and best practice are driven by principals managing the performance of their practice. 

Important judging criteria for this award include financial performance, client satisfaction and also contribution to the financial literacy of clients.

Visit and nominate today! 

Kearney Group, AFA Practice of the Year 2015

AFA Rising Star

The AFA Rising Star of the Year Award recognises new advisers (who have practiced for three years or less) who provide quality advice, demonstrate a commitment to education and contribute to the industry and their community. 

Established in 2005, ANZ Wealth is pleased to continue the support for this award and the important role the award plays in fostering emerging talent. 

The Award reflects the AFA’s belief that recognising excellence is integral to nurturing a strong profession.

Visit and nominate today! 


Kylie George, AFA Rising Star 2015

AFA Female Excellence in Advice

Established in 2011, the award recognises women in financial advice who are making a significant contribution to their profession, their community and their clients. 

The Award, partnered by TAL, promotes positive change in the financial advice sector, encouraging more women to enter the industry and take leadership roles. 

Importantly, it aims to give choice to Australians when it comes to choosing a financial adviser. We believe an industry with more female financial advisers and a better representation of women in senior roles can begin to address the challenges of Australian women when it comes to being adequately resourced for retirement, obtaining insurance and having access to quality advice.

Visit and nominate today! 

Sharon Walker, AFA Female Excellence in Advice 2015

Excellence in Education

The AFA Excellence in Education Award recognises advisers who continually invest in themselves, their staff and their business, to raise professional standards through education and make a positive impact upon Australian’s perceptions of professional financial advisers.

The award, established in 2008 by the AFA and Asteron Life recognises and rewards advice professionals who undertake the challenge of acquiring knowledge, applying it to their business and sharing with their clients, their industry and their community.

Visit and nominate today!


Charles Badenach, Excellence in Education Award 2014

AFA Life Company of the Year Award

Over its 65 years of involvement in the advice industry, the AFA has sought to profile organisations that have made lasting changes to the industry. This task has led to the creation of Life Company of the Year Awards.

Research house, Plan For Life (PFL) and the Association of Financial Advisers (AFA) in December 2006 launched the inaugural Life Insurance Company of the Year Product and Service Quality Awards 2006.

These annual awards rank life insurance companies in the key areas of Product and Service Quality. In addition, a separate Platinum award will recognise the overall winner.

Pictures from Life Company of the Year Awards 2015 coming soon...