Avatars are a description of a demographic of clients that advisers can best help in a profitable way. This session is to help advisers define who they are, price them sustainable and create ways to attract their avatars to them. Additionally, we will discuss how they can get this message out to COIs and separate sustainable advice from community work.
Meet our guest speakers
Sue Viskovic Founder of Elixir Consulting @Elixir Consulting
Sue Viskovic is a proud mother of four; the founder of national consulting business Elixir Consulting; a popular speaker; a business coach; and an author of a number of books, research reports, and programs designed for advisers. An award-winning advocate for financial advice and small businesses, Sue and her team specialise in helping advisers improve their businesses with a firm focus on delivering better outcomes for their clients. As an independent consultant to the financial advice sector, Sue is highly sought-after for her depth of knowledge, her strategic thinking, and her ability to inspire others with her passion for improving the profession of advice.
Natasha Janssens Founder of Women with Cents @Women with Cents
An ex-financial planner, Natasha Janssens is a market leader in personal branding and client engagement. As a new advisor with no client base of her own, she launched her business Women with Cents in 2016. In less than 5 years she single-handedly grew Women with Cents into a leading and trusted brand in financial education. Not only has she won the Women in Finance Community Engagement Program of the year award for FOUR years running, she is also the bestselling author of Wonder Woman’s Guide to Money, a featured finance expert on Nova FMs Small Change podcast and a writer for numerous media outlets such as Finder, Women’s Agenda, News.com.au and Mamamia among others. In short, Tash knows how to build a trusted brand by talking about money in a way that connects with clients, and she is here today to share some of her best tips.
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