AFA and TAL Female Excellence in Advice Award 2022 – Winner announced

SYDNEY: 23 September 2022 – Amie Baker of Rekab Advice in New South Wales has been announced as the winner of the 2022 Association of Financial Advisers (AFA) Female Excellence in Advice Award (the Award) by the AFA and TAL.

Celebrating its tenth year, this award is a joint initiative of the AFA and TAL, recognising and showcasing the talents and contributions of women in financial advice to their clients, the community and their profession.

The Award criteria includes assessment of each candidate’s contributions to financial literacy in the community and/or campaigns targeted specifically at helping female clients take control of their financial lives.

AFA CEO, Phil Anderson, said “Amie Baker is a truly inspiring individual and a worthy winner of the 2022 Female Excellence in Advice Award. This was a keenly contested award, with six outstanding finalists, who each had their own compelling story. Amie is a strong advocate for females in financial advice and also in helping to educate females across the country on the importance of financial literacy. She has two podcast series, Centsability and Equity Gals, and she is actively teaching other female advisers how to help change their clients’ money mindsets. This award helps to demonstrate the real difference that great female advisers can make in changing the lives of so many for the better.”

TAL General Manager, Retail Distribution, Niall McConville, said “Amie Baker’s dedication and passion for educating the community and guiding her clients has already helped many people. On tonight becoming the tenth winner of this important award, Amie joins an impressive alumni and we congratulate her on this achievement. We are thrilled that Amie has this new platform to continue to drive positive change in the advice profession.”

The Award was presented at the Gala Dinner at the AFA Thrive Adviser Conference on the Gold Coast this evening.

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About the AFA
The Association of Financial Advisers Limited (AFA) has been the authentic voice on the value of financial advice for over 75 years. Today, the AFA is a vibrant, innovative association, where the underlying driver of policy is the belief that great advice transforms lives. To this end the AFA is striving to achieve the vision of Great Advice for More Australians. The AFA’s ongoing relevance as a professional association is derived from its success in engaging with the major stakeholders in financial advice including advisers, consumers, licensees, product and service providers, and the regulator and government. Culturally the AFA believes in the value of collaboration to create powerful outcomes and this drives how we achieve influence and work towards our vision.
About TAL
Part of our commitment to protecting this Australian life is helping you do what you do best: supporting your clients with quality advice, no matter what changes in their lives or our industry. We’re focused on helping you grow and strengthen your business, be it by raising awareness of the value of insurance, creating market-leading education programs or backing you up with our representatives. At TAL, we’re committed to advocating for a strong financial advice industry and to champion the value of advice so that together, we can protect even more Australians.