AFA announces speaker program

SYDNEY: 30 September, 2020 – Senator Jane Hume, Assistant Minister for Superannuation, Financial Services and Financial Technology, has been confirmed as the opening keynote speaker at The Association of Financial Advisers (AFA)’s VISION Conference (the AFA Conference), which will be broadcast from the Museum of Contemporary Art, Sydney on 14-15 October, 2020. Australian Olympic champion, Cathy Freeman, OAM is the closing keynote speaker.

AFA CEO, Philip Kewin, said, “Over the past year, Senator Hume has spoken with many advisers within our community and we are very much looking forward to hearing more from her about the Government’s future plans for financial advice.”

In a pre-conference video message to the advice community, Senator Hume acknowledged that financial advice is an essential service during the current period and publicly thanked the advice industry for helping Australians to face current financial challenges. The video has been posted at the following link:

Opening keynote speaker on day two of the conference is Shadow Assistant Treasurer and Shadow Minister for Financial Services, Stephen Jones, MP.

Mr Kewin said the AFA is also looking forward to welcoming Cathy Freeman to conference. “Ms Freeman is an inspiring Australian who will be sharing the story of her journey to Olympic gold, and the mindset that ultimately made her a champion.” Ms Freeman is brought to the AFA Conference by TAL.

Other keynote speakers include futurist Dr Catherine Ball, high-performance manager, Darren Burgess, gold medallist and five times Olympian, Natalie Cook, OAM, OLY and Chicago-based Head of Decision Sciences at Morningstar, Ryan Murphy.

Dr Ball will speak on the ethics of automation in the digital age and future technology challenges and opportunities. Dr Ball is brought to the AFA Conference by AIA.

Mr Burgess will share his thoughts on how advisers can build resilience and manage teams for optimal performance, especially during tough conditions. Mr Burgess has a wealth of experience within the domestic and international sporting landscape, having worked with Arsenal in the English Premier League,  Liverpool Football Club and Port Adelaide Football Club. He is brought to the AFA Conference by Zurich and OnePath.

As well as being a sporting hero, Natalie Cook is an international award-winning wellness coach who, in line with this year’s conference theme, will inspire delegates to set their own vision to achieve gold medal outcomes.

Morningstar’s Ryan Murphy will be looking at goals-based risk and presenting a better approach to managing client risk preferences.

The AFA Conference will also feature five panel sessions, including a regulators panel, an economists panel, an insurers CEO panel, a technology panel and a licensee panel.

Keynote and panel sessions from the AFA Conference will be hosted on a main stage in a state-of-the-art television-style Sydney studio and broadcast live to delegates across the country.

The live component of the AFA Conference will be complemented by more than 25 on-demand industry presentations, all of which will be CPD-accredited. The Conference also includes a virtual exhibition of partners and sponsors and a virtual community event on the evening of 14 October. Delegates will  have four-month access to the AFA Conference sessions, and associated content including the virtual exhibition, meaning they will be able to tailor their own viewing schedule.

For more information and to register, please visit:

Media enquiries

Julie Bennett

64 Media

Mob. 0407 071 121


About the AFA

The Association of Financial Advisers Limited (AFA) has been the authentic voice on the value of financial advice for over 70 years. Today, the AFA is a vibrant, innovative association, where the underlying driver of policy is the belief that great advice transforms lives. To this end the AFA is striving to achieve the vision of Great Advice for More Australians. The AFA’s ongoing relevance as a professional association is derived from its success in engaging with the major stakeholders in financial advice including advisers, consumers, licensees, product and service providers, and the regulator and government. Culturally the AFA believes in the value of collaboration to create powerful outcomes and this drives how we achieve influence and work towards our vision.