Brad Fox hands on the AFA CEO baton


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 Brad Fox hands on the AFA CEO baton


SYDNEY: 7 March 2017 – The Association of Financial Advisers (AFA) CEO Brad Fox is to be succeeded by former financial adviser and former Zurich executive, Philip Kewin, in a planned and seamless transition taking effect 20 March 2017.

 Mr Fox, who has held the CEO role with the AFA for the past four years, has agreed to continue to serve the AFA as a consultant in the important areas of professional standards and codes.

In what could be described as the most contentious and demanding period in the history of the AFA, the Association under Mr Fox’s leadership traversed FoFA, MySuper, Professional Standards and the Life Insurance Framework.

Making the announcement today, Marc Bineham, AFA National President said, “Brad has made an outstanding contribution to our profession and to the members of the AFA and we will be eternally grateful. These substantial achievements in both advocacy and member development have driven many benefits for both advisers and the clients they serve. Brad leaves the CEO role with the AFA in terrific shape for the future.”

Mr Fox’s achievements include the establishment of the Genxt, Inspire, and Leaders Forum Communities of Practice; the Your Best Interests consumer financial literacy campaign; the setting of the Fellow Chartered Financial Practitioner designation (FChFP) at Masters level; AFA’s renewed Professional Code and Principles of Practice; the AFA Excellence in Education, AFA Female Excellence in Advice and AFA Practice of the Year Awards and the AFA Consumer Choice Life Insurance Awards. Under his leadership, the number of attendees at AFA professional development events grew to over 6,000 in 2016.

Commenting on his decision, Mr Fox said he is pleased to be continuing to make a significant contribution to the AFA on professional standards and codes in the near term, as well as supporting Mr Kewin in making a successful transition to the CEO role.

“We are now entering the next phase of implementing the professional standards legislation where our members will get the professional recognition they deserve,” he said. “Now is the right time for me to hand the baton on to Phil. He can continue to lead this implementation for our members, and for the AFA as a professional body, over the next four to five-year period.”

On a personal level, Mr Fox said, “After four years of commuting weekly to Sydney, my family is looking forward to having me around more often.”

Mr Fox also thanked AFA members for their support over the past 10 years.

“I am very thankful for the wonderful support I have had from our members, since I first chaired the Genxt initiative in 2007. I am exceptionally proud of the achievements of the dedicated AFA team and the 400-plus active volunteers in our Communities of Practice, committees, working groups and board,” he said. “The AFA culture of collaboration and engagement sets it apart from other associations. I am exceptionally honoured to have led the AFA through such a remarkable period of change in our 70-year history.”

Mr Bineham said he is excited by the appointment of Mr Kewin because he brings that rare combination of experience as both a financial adviser and as a company executive. “Phil’s position supporting advisers has been well-documented and we believe nobody is currently better placed to represent advisers and the true value of advice into the future.”

In accepting the role Mr Kewin said it is an unbelievable privilege. “To represent an association that has collectively influenced, improved and changed the lives of so many Australians through sound financial advice is a great honour. I look forward to continuing to support AFA members in providing great advice to more Australians.”


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About the AFA

The Association of Financial Advisers Limited (AFA) has been the authentic voice on the value of financial advice for over 70 years. Today, the AFA is a vibrant, innovative association, where the underlying driver of policy is the belief that great advice transforms lives. To this end the AFA is striving to achieve the vision of Great Advice for More Australians. The AFA’s ongoing relevance as a professional association is derived from our success in engaging with the major stakeholders in financial advice including advisers, consumers, licensees, product and service providers, and the regulator and government. Culturally we believe in the value of collaboration to create powerful outcomes and this drives how we achieve influence and work towards our vision.