Your Best Interests
Your Best Interests is a consumer focused initiative by the AFA on behalf of members to create a deeper understanding of the value of financial advice and the difference it makes to the lives of everyday Australians.
Your Best Interests Content Hub
Following the successful launch of the Your Best Interests consumer website and TV show in 2015, we are delighted to launch your new Your Best Interests (YBI) content hub. The Your Best Interests content hub is now mobile optimised making it more user-friendly for how consumers are likely to interact with the site. As our consumer reach steadily increases, we will shortly start a dedicated newsletter written by AFA Members. We are committed to continuing to build the Your Best Interests as a valuable consumer resource that helps inform and educate the public on the transformative power of financial advice. It showcases real Australians going through real life journeys – it helps connect consumers with AFA Advisers that are most suited to them.
If you would like to submit content please send your articles, blogs and videos to firstname.lastname@example.org
Your Best Interests TV Series
The AFA, in conjunction with our partners, have developed an interview-style TV program, Your Best Interests.
The series shares the stories of ordinary people faced by challenges and uncertainty and how, with the help of their AFA financial adviser, they gained control and created a future they didn't believe was possible. To view the TV show please click here
Helping Consumers Connect with AFA Advisers
Your Best Interests is supported by a dedicated consumer education centre that contains useful information about financial advice, what it is and how it helps everyday Australians. Please click here for articles and more information on financial advice
How AFA Advisers Can Get Involved?
Your Best Interests Find an Adviser Tool
Designed to help consumers find an AFA financial adviser they connect with, Members are invited to have their profile included in the directory so Australians seeking advice can find advisers in their local area and read about what they specialise in, their business and approach.
This powerful referral tool supports AFA’s vision of bringing great advice for more Australians. Log in to the Member Portal of the (new) site.
The AFA ‘Find an Adviser’ tool is a key resource and we encourage our Practitioner Members to create or update your adviser profile on the Your Best Interests website, before it launches live to the public.
Updating Your Adviser Profile on the YBI Website
Updating your listing is easy.
Download a copy of the How to guide here
Adviser Blogs: Share Your Experience
A series of blogs or short articles written by Member advisers will be published on the Your Best Interests website. Advisers are encouraged to get involved and submit articles to the AFA for approval and publication. To submit your article please email to email@example.com
Watch these promos to get a taste of Your Best Interests.
Go to the YBI Hub to learn more